Lornamead acquires medicated skin care brand

Published: 21-Apr-2011
Skin Care

Acquisition of Witch is the latest move in the group\'s expansion plans

The Lornamead Group, a UK based manufacturer of home and personal care products, has announced the acquisition of skin care brand Witch, previously owned by E.C. DeWitt & Company. Lornamead holds the license for Witch since 2009 and in January 2011 the brand launched Naturally Clear, an anti-blemish range.

Mike Jatania, chief executive of Lornamead, commented: “Since we have licensed Witch in 2009 we have seen strong growth in the brand, most recently achieved through the launch of our innovative anti-blemish cosmetics range. Now that we can bring Witch in our portfolio of owned brands we believe that our continued investment in this brand and growth of its distribution channels in the UK and abroad will considerably increase our share of the medicated skincare category.”

All Witch products feature pure witch hazel extract from the witch hazel plant, claimed to be a natural astringent and anti-inflammatory with medical properties.The brand is distributed in Boots, Superdrug, Sainsbury’s and Tesco in the UK.

Lornamead's acquisitions include Woods of Windsor and Yardley, bought in 2007 and 2005 respectively.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

UK market – up and away?

Read more
The UK market is recovering with prestige cosmetics enjoying a return to pre-recessionary form, but the industry as a whole may not be out of the woods just yet

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Indu exits make-up to double down on skin care and international expansion The teen focused beauty brand is dropping its colour cosmetics line to focus solely on skin care as the British brand goes international in 2026. Indu co-founder Aaron Chatterley reveals all to Cosmetics Business
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    2026 is the year the boomer beauty economy takes centre stage While many brands’ focus has been on Gen Z and millennial spend, beauty’s most powerful consumer has been overlooked, but not for much longer. This is how boomers are reshaping the beauty industry in 2026
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 13 beauty launches to add to your basket immediately A new fragrance from Jo Malone London; skin care launches from Dr. Barbara Sturm, Tropic and Dermalogica; and body care upgrades from Uni, EOS and Phlur are among this week’s biggest beauty launches
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Drunk Elephant shrugs off ‘Sephora Kids’ era with new adult-focused campaign The Shiseido-owned skin care brand has refreshed its brand positioning and wiped its Instagram feed to make room for the new tongue-in-cheek campaign
  5. Is Estée Lauder Companies planning to sell Dr. Jart+, Too Faced and Smashbox? It is alleged that the beauty giant is reportedly mulling a deal to offload all three brands, according to a new report, as it continues with its ongoing ‘Profit Recovery and Growth Plan’

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

UK market – up and away?

The UK market is recovering with prestige cosmetics enjoying a return to pre-recessionary form, but the industry as a whole may not be out of the woods just yet
Ingredients

Meet the speakers: 2026 Anti-Ageing Skin Care Conference agenda revealed

Featuring speakers from leading companies such as Unilever, A*STAR Skin Research Lab, Procter & Gamble and others, the biennial Anti-Ageing Skin Care Conference returns with another exciting year of thought leaders who are driving innovation in the skin-care and science industry
Skin Care

Tatcha names Diane Kim as CEO

The former Estée Lauder Companies and Orveon Global executive will join Tatcha as CEO in February following Mary Yee’s departure in October 2025
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

How to formulate a gel-to-milk-cleansing-oil

Natalie Garwe shares a botanical-led ingredient blend for a transformative cleanser with a skin-friendly feel
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Exclusive: UKLASH to host Self-Growth Studio pop-up in London, UK

The three-day community-led pop-up event will fuse wellness and beauty, with visitors invited to meet UKLASH’s hair and wellness experts and discover the brand’s product range
Ingredients

The biggest skin care ingredient trends of 2025

Foundation, a beauty marketing specialist agency, analysed which skin care ingredient terms saw the biggest uplift in Google searches during early 2025, revealing the ingredients that captured the most consumer interest
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Indu exits make-up to double down on skin care and international expansion

The teen focused beauty brand is dropping its colour cosmetics line to focus solely on skin care as the British brand goes international in 2026. Indu co-founder Aaron Chatterley reveals all to Cosmetics Business
Subscribe now