LO3 Capital backs Hask and Gray Away owner

By Julia Wray | Published: 1-Nov-2023

New York’s Inspired Beauty Brands has received a senior subordinated debt investment from the firm

LO3 Capital has invested in New York, US-based developer and marketer of personal care brands Inspired Beauty Brands (IBB). 

The private investment firm provided a senior subordinated debt investment to support IBB, whose portfolio includes hair care brands Hask, Gray Away and HnP. 

“This is an exciting time for our company,” said IBB’s CEO Sam Maniaci. 

“LO3 worked diligently to understand our vision for continued growth and innovation. 

“Their investment will facilitate our growth while allowing us to maintain our commitment to delivering safe, healthy and high-quality products to consumers everywhere.”

The company sells via retailers globally, in North America, South America, Europe, Africa, the Middle East, Australia and Asia.

“IBB provided LO3 with an opportunity to invest in an established brand with a superbly talented management team,” added Glenn Harrison, LO3’s Managing Partner.

Hair and skin care label Hask (short for Hair and Skin Kindness) specialises in cleansing and conditioning products based on exotic oils, such as argan, coconut and chia seed oils; last year saw the brand launch a campaign advocating consumers being kind to their hair (pictured). 

Gray Away is best known for its instant root colour coverage sprays, while HnP, standing for Henna ’n’ Placenta, offers hair treatments based on potent hair conditioning ingredients. 

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