Lightweight bi-injection closures go mainstream
Brings premium capping to wider personal care market
Rubi is described as an innovative snap hinge gloss finish oval PP closure design, the base of which curves down at the sides with a softly arched skirt to the back and front. The flip-top dips slightly to the back and front below a prominent lip, which is used to open the cap as an alternative to the thumb recess.
The Perla design also includes a snap hinge oval PP closure but with a matt finish base and gloss flip-top. The cap, which has recently been adopted for Grupo El Arbol’s my hair shampoo and conditioner range, is slightly tapered from the straight skirt to provide a wider top surface suitable for traditional or headstand use.
Both push-on closures come in a range of plain, pearlescent and translucent colours.
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Why ‘Small Indulgences’ are driving big supply chain demands in beauty
In a time when many consumers are cutting back, beauty is proving to be surprisingly resilient. While bigger discretionary purchases are often postponed, products that offer comfort, confidence and a sense of treat remain firmly in demand. Across the UK and wider European market, beauty has increasingly become the category of “small indulgences” which are accessible luxuries and a sense of escapism that feel justifiable even when budgets are under scrutiny
You need to be a subscriber to read this article.
Click here to find out more.
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