Lauder aims for text appeal

Published: 20-Mar-2008

Estée Lauder has made a move designed to further its marketing reach by employing mobile phone message marketing specialist www.txtlocal.com.

Estée Lauder has made a move designed to further its marketing reach by employing mobile phone message marketing specialist www.txtlocal.com.

txtlocal will work on Lauder’s national promotions in conjunction with marketing firm 77Agency, which will run the internet side of the campaign.

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