La Prairie’s platinum trio
Cellular Eye Cream Platinum Rare is said to brighten, tighten and slow down the signs of ageing around the eye area. The cream melts into a serum upon application helping to prevent puffiness around the eye area. The brightening effect is achieved through the use of Soft Focus Diamond Core Powder, which helps reduce the appearance of lines and wrinkles and adds a subtle sheen to skin, and a Dual Peptide complex that helps reduce dark circles by strengthening the skin’s support system.
Acacia gum and a polysaccharide, combined with buckwheat wax and caffeine help provide a tightening effect, while pure colloidal platinum, sodium hyaluronate, salicornia plant extract and an exclusive bio peptide of botanical origin combined with shea butter, jasmine flower wax, plant derived squalane and La Prairie’s Exclusive Cellular Complex help decelerate the signs of ageing.
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Is longevity the next big beauty category?
Longevity beauty is more than a trend – it is a tonal shift to approaching skin and hair health. With L’Oréal, Estée Lauder Companies and Beiersdorf debuting longevity launches, the movement has gone mainstream. Julia Wrays asks: Where can it go next?
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