L’Oréal purchases Cadum for reported €200m

Published: 27-Apr-2012
Finance

French giant continues to add to its portfolio


L’Oréal is reported to have purchased the Cadum skin care brand for €200m. French news reports have suggested that L’Oréal has done this in order to boost its consumer products division.

L’Oréal has purchased Cadum from London-based investment fund Milestone Capital, which itself purchased the brand in 2007.

Spokespeople from both companies declined to comment.
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