L'Oréal invests in temporary tattoo start-up Prinker Korea

By Alessandro Carrara | Published: 9-Jan-2023

The beauty goliath recently partnered with Prinker to develop the L'Oréal Brow Magic applicator, revealed at this year’s Consumer Electronics Show

L’Oréal has made a minority investment into K-beauty tech start-up Prinker Korea.

Prinker specialises in micro-printing, such as temporary tattoo machines that can print bespoke designs. 

The two companies recently developed the L’Oréal Brow Magic applicator, which was revealed at this year’s Consumer Electronics Show (CES).

It uses AR technology and AI-algorithms to scan the user’s face and makes recommendations on the best microblading, micro-shading, or filler effects.

They advised to brush the device through brows to apply across the eyebrow in a single, sweeping motion. It is poised for launch later in 2023. 

“At L’Oreal, our researchers are partnering with high end technology start-ups to create the future of beauty,” said Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L'Oréal.

“Together, by combining our expertises, we develop personalised consumer experiences.”

Founded in 2015, Prinker has since developed branded tattoo designs for David Beckham's House of 99 and L’Oréal-owned Lancôme in 2017. 

“Through this strategic investment, we can fulfil our deep commitment to bringing breakthrough beauty technologies that truly empower boundless personalisation and self-expression into the hands of every person,” added Lavernos.

Luke Yun, co-founder and CEO of Prinker Korea, said the “new phase” of the partnership aligns with the company’s mission of “empowering consumers” with versatile tech.

“Their century-long heritage of beauty, research and development, and sharp focus on beauty technology will allow us to reach more consumers than ever before,” he added.

“Their investment will enable us to create innovations that will have the best solutions for people worldwide, and we are elated to work together to reach this goal.”

The investment was made through L’Oréal’s corporate venture fund Business Opportunities for L’Oreal Development.

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