Pure Beauty

L’Etoile adds to Russian outlets

Published: 14-Apr-2015

Beauty retailer also slashes prices

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L’Etoile, Russia’s leading beauty retailer, plans to open up to 100 new stores in Russia this year, according to Tatiana Volodina, CEO of Alcor & Co, L’Etoile’s management company. At present the company operates more than 900 stores in 200 cities in Russia. By the end of 2015 this figure will exceed 1,000 outlets.

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