US pop singer Katy Perry has been revealed as the new face of Covergirl.
Perry is due to debut her first cosmetics campaign with Covergirl in spring 2014, shortly after the launch of her new album Prism on 22 October, which features her latest number one single Roar.
Perry said: “In addition to music, I’ve always considered make-up to be a powerful creative avenue of self-expression. I’m honoured to partner with Covergirl and share more colours and textures of my approach to beauty to inspire my audience.”
Esi Eggleston Bracey, VP and General Manager of Covergirl Cosmetics, added: “Katy is an amazingly talented singer, songwriter and performer who has always kept an open heart and been an ‘open book’ in communicating and connecting with her fans. Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true Covergirl – someone we root for, identify with and get inspiration from. We have been admirers of her music and her style for a long time and are looking forward to a beautiful journey together.”
Perry will model new beauty looks developed by the brand's Global Creative Director Pat McGrath and joins the likes of Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims, who were all previous Covergirl faces.
