Karl Lintner appointed associate professor at the University of Versailles-Saint Quentin
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Ingredients
Testing for wellness claims: Can we prove the feel-good factor?
While there will always be a place for traditional clinical tests demonstrating an ingredient or finished product’s efficacy in reducing the appearance of wrinkles or cellulite, there is increasing pressure on brands and suppliers to support cosmetic claims in the wellness field. But how can we demonstrate that using a certain cosmetic makes you happier?
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Marketing
Paula’s Choice named official World Cup Skincare Sponsor as beauty’s football fever sets in
The Unilever-owned skin care brand has launched a new campaign to promote the resilience of its product range in high-pressure situations during the 2026 tournament, kicking off the marketing with a short film
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