Jennifer Lopez has formed a partnership deal with Polish colour cosmetics company Inglot Cosmetics for a new line of products.
The extensive line of 70 products has been designed to bring Lopez and Inglot’s shared vision of strong femininity to life.
According to the brand Lopez was very involved in the creation of the capsule range, from ad campaigns to packaging and hero product names; and she was responsible for selecting the colours across the whole line.
“We could not have asked for a better partner than Jennifer. She is a true beauty visionary,” said Grzegorz Inglot, Vice President of US Operations for Inglot.
“In addition to having great style, Jennifer is also quite a beauty expert herself.
“After years of working with the best in the business, she has unique insight into what women want as well as which products are necessary to create that beautiful glow that she made famous.”
The collection includes powders, lipsticks, eyelashes and cosmetic palettes, and the range’s star product has been named as the Freedom System, which allows consumers to create unique palettes.
Commenting on the palette, Lopez said: “What I think is unique and exciting is our Freedom System Palette - which allows you to create your own personalised palette with the specific colours and products that you need.
“Now you no longer have to buy that five piece kit to get the one colour you really want.”
The line will officially launch on 26 April online at jenniferlopezinglot.com and inglotusa.com, in-store at Inglot and in select Macy’s locations.