US department store chain JCPenney has announced it is expanding the number of Sephora concessions within its stores by 25 across the US. Six stores with existing Sephora concessions will also see them enlarged.

JCPenney rolls out 25 new Sephora concessions
Retailer focuses on stores in smaller towns
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Sephora UK pilots facial differences training with in-store beauty advisors
The LVMH-owned beauty retailer’s UK business is partnering with Face Equality International during International Face Equality Week, piloting facial differences training with staff and pledging a percentage of its sales to the charity
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