JCPenney rolls out 25 new Sephora concessions

Published: 11-May-2015
Colour Cosmetics Retail

Retailer focuses on stores in smaller towns

You need to be a subscriber to read this article.
Click here to find out more.

US department store chain JCPenney has announced it is expanding the number of Sephora concessions within its stores by 25 across the US. Six stores with existing Sephora concessions will also see them enlarged.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Opinion: What Sephora’s shoppable storefronts mean for content creators and brands

Read more
With My Sephora Storefront, the LVMH-owned beauty retailer is entering the ‘storefront wars’, but there is not a one-size-fits-all approach for creators, says BrandCycle’s Corinne Travis

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Analysis: Estée Lauder Companies’ underperforming brands amid portfolio review CEO Stéphane de La Faverie confirmed the beauty giant is reviewing its brand portfolio as it seeks a return to profitability, placing some of its underperforming brands in the spotlight
  2. Amazon Beauty launches dedicated K-Beauty storefront It follows an increasing number of beauty businesses expanding their reach via the e-commerce giant , as well as K-beauty growing three times faster than Amazon’s average beauty category
  3. Boots reveals immersive house party-themed beauty pop-up with ‘scent shower’ The beauty retailer’s three-day activation in London will offer a ‘unique sensorial experience’ to visitors and showcase a range of brands, such as Sacheu and GHD
  4. The Body Shop bolsters executive team to drive ‘purpose-led growth’ The Auréa-owned British beauty retailer said the appointments mark a pivotal step in its next chapter of growth following its bankruptcy last year
  5. Big, bold & beautiful: Lola dip-in pack for liquid makeup Quadpack unveils its new lip gloss, a monomaterial PET solution made in Germany, with exclusive applicators and unparalleled capacity for customisation

Upcoming event

Safety Assessment of Cosmetic Products – Module 2: Toxicology 1

7 October 2025 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Opinion: What Sephora’s shoppable storefronts mean for content creators and brands

With My Sephora Storefront, the LVMH-owned beauty retailer is entering the ‘storefront wars’, but there is not a one-size-fits-all approach for creators, says BrandCycle’s Corinne Travis
Skin Care

Hailey Bieber’s Rhode delivers $10 million sales in Sephora debut

The highly-anticipated launch of Rhode at US beauty giant Sephora has ‘immediately reshaped’ the retailer’s sales mix, according to new data by analyst YipitData
Retail

Sephora to launch ‘shoppable storefronts’ where influencers can curate beauty product buys

Content creators will be able to monetise their recommendations of Sephora beauty brands from next month
Retail

Sephora teams up with Uber Eats on beauty delivery service in the US

The LVMH-owned company is the first prestige beauty retailer available on the food delivery app, with Sephora’s on-demand service available in the US and Canada
Finance

Ulta Beauty adds Martin Brok and Stephenie Landry to board of directors

Brok previously served as Global President and CEO of Sephora, and currently serves on the board of beauty brand Revlon, while Landry is an ex-Amazon executive
Colour Cosmetics

Rhode Beauty confirms Sephora launch date online and in-store

The beauty brand, founded by Hailey Bieber, shared the official September launch date in an Instagram post
Colour Cosmetics

Sephora ‘reviewing’ social media backlash against Huda Beauty

Huda Beauty founder, Huda Kattan, took to Instagram to ‘set the record straight’ on a previous TikTok video she had posted on the ongoing Israel-Palestinian conflict, which has now been deleted
Subscribe now