JCPenney rolls out 25 new Sephora concessions

Published: 11-May-2015
Colour Cosmetics Retail

Retailer focuses on stores in smaller towns

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US department store chain JCPenney has announced it is expanding the number of Sephora concessions within its stores by 25 across the US. Six stores with existing Sephora concessions will also see them enlarged.

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Colour Cosmetics

Beauty’s growing hunger for food and beverage partnerships

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From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat

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    Beauty’s growing hunger for food and beverage partnerships From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat

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Colour Cosmetics

Beauty’s growing hunger for food and beverage partnerships

From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat
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