Japanese lipstick trends inspire innovative formulations

By Julia Wray | Published: 25-Oct-2017
Ingredients Colour Cosmetics

Cosmetic chemists explain how demand for colour, gloss and longevity is fuelling make-up creativity

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Japanese lipstick trends inspire innovative formulations
Japanese lipstick trends inspire innovative formulations

The fashion for lipsticks in Japan has evolved from vivid colour in the 90s and pale gloss in the 00s to a high-colour gloss with bright and long lasting colour. That was how Emiko Hayashi from ingredients distributor Iwase Cosfa opened her presentation at 2017’s IFSCC Conference on Tuesday.

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