Skin care is by far the biggest C&T category in Japan. Local exhibitors at 2014's CosmeTokyo operating in this category included D Splash La Bella, which introduced three new spray face care products, which launched in December 2014. Kimehada is a premium face care range while Shu Cosmetics’s Shucera face care range is based on sake extract, and the skin care portfolio of Cosme Company includes Derizum, a range for sensitive skin and the Dotfree line for combination and younger skin.
Japan looks to organic C&T
Exhibitors at CosmeTokyo demonstrated why 2015 will be the year for naturals in Japan
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Bare la Terre launches, created in response to the ‘Sephora kids’ drama on TikTok
Read moreThe new brand, aimed at ‘in-betweens’, provides a stripped-back approach to skin care for Gen Alpha, and claims to have been developed to address a core ‘pain point’ of many parents
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