Skin care is by far the biggest C&T category in Japan. Local exhibitors at 2014's CosmeTokyo operating in this category included D Splash La Bella, which introduced three new spray face care products, which launched in December 2014. Kimehada is a premium face care range while Shu Cosmetics’s Shucera face care range is based on sake extract, and the skin care portfolio of Cosme Company includes Derizum, a range for sensitive skin and the Dotfree line for combination and younger skin.
Japan looks to organic C&T
Exhibitors at CosmeTokyo demonstrated why 2015 will be the year for naturals in Japan
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Terrible teens: Why beauty brands founded in the 2010s are struggling
Read moreA cohort of beauty brands that dominated in the 2010s are entering their tricky teen years. With growing competition and a much changed beauty landscape, can they become relevant again?
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Training & Education
Natural Spa Factory launches free brand consultations to help businesses build authentic skincare brands
As consumer demand continue to shifts toward locally made, transparent beauty, Natural Spa Factory is empowering businesses to build 100% UK-made skincare brands through a newly launched free consultation service
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Skin Care
Opinion: Lessons to learn from Shay Mitchell’s kids sheet mask brand Rini’s divisive launch
The actor’s K-beauty hydrogel masks for children have faced a wave of backlash, being branded ‘unnecessary’ and ‘dystopian’ by social media users. Beauty marketing specialist Stacey Levine unpacks the Rini conversation and explains what brands can learn it