Jaeger step into the world of fragrances

Published: 8-Feb-2007

The British fashion label Jaeger has signed a worldwide licensing agreement with Aspects Beauty Company to produce women's and men's fragrances. Jaeger London, the first scent for women, will launch in the summer and a male fragrance is set to be released in 2008. Both scents will be priced at the high end of the market. Aspects Beauty also produces licensed fragrances for Richard James and Matthew Williamson. The move follows in the footsteps of other fashion brands like Burberry, who launched the fragrance Burberry London last year.

The British fashion label Jaeger has signed a worldwide licensing agreement with Aspects Beauty Company to produce women's and men's fragrances. Jaeger London, the first scent for women, will launch in the summer and a male fragrance is set to be released in 2008. Both scents will be priced at the high end of the market. Aspects Beauty also produces licensed fragrances for Richard James and Matthew Williamson. The move follows in the footsteps of other fashion brands like Burberry, who launched the fragrance Burberry London last year.

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