Falling sales, an SEC probe into its business practices and the threat of more Chinese legal woes. Sound familiar? Yes, if you’ve followed the trajectory of Avon Products. However, it appears similar afflictions have been affecting US direct selling beauty company Nu Skin.
Is Nu Skin following in Avon's footsteps?
There are striking similarities between Nu Skin and Avon's business trajectories
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Ingredients
Tinker, tailor: Why is there a surge of beauty brands reformulating already best-selling products?
Revamping classic formulations in response to industry innovation and changing consumer requirements can breathe new life into old favourites. But brands should ensure their customers are included on the journey