Planet Beauty, a privately owned chain of beauty boutiques with locations around California, will in June open its 36th location – a flagship store for the Los Angeles area in Beverly Hills. John Dick, the Scottish-born Director of Store Operations, talks to Cosmetic News Weekly about how the retailer has become a force in the beauty business since the first store opened in 1992.
How is Planet Beauty different from other beauty retailers?Knowing customers by name and really knowing their needs differentiates us from the national beauty stores, who seldom pay attention to this. [And] our product selection, employee retention and education separates us from the local traditional mom and pop beauty store. Our localised support of the communities in which we reside is also a big point of differentiation for us. We strongly support our communities via market specific charitable efforts, supporting local education establishments and efforts.
Can you talk about your new store opening in Beverly Hills?We have been looking at Beverly Hills for a long time. We have finally found a perfect location on South Beverly Drive, between Anthropologie and the very popular Coffee Bean. It’s on a very busy street and it will have an outstanding selection of the hottest brands.
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