Interparfums signs fragrance deal with Boucheron

Published: 22-Dec-2010
Fragrance Finance

Replaces contract with L’Oréal


French jewellery group Boucheron and Interparfums have signed an exclusive worldwide licensing agreement for the creation and development of perfumes under the Boucheron brand. The agreement will run from January 2011 for 15 years and will replace a contract between the jewellery group and L'Oréal.

Interparfums will work in close collaboration with Boucheron to exploit the deluxe market positioning of the brand. A new line of perfumes will be launched by 2012 to add to Inter's existing portfolio of luxury perfume brands. Jean-Christophe Bedos, ceo of Boucheron, said the deal presented an exciting opportunity at a time when the company was seeking a new strategic direction for its perfumes.

See more

You may also like

Fragrance

Inter Parfums fragrance licence deals boost sales in Q2

Read more
Italian luxury lifestyle brand Roberto Cavalli entered a worldwide fragrance licence agreement with the Paris-based perfume maker in 2023

Trending Articles

  1. L'Oréal, LVMH and Luxottica named preferred buyers of Giorgio Armani empire The late Italian fashion designer has given purchasing priority to L'Oréal, along with LVMH, owned by the world’s richest man, Arnault Bernard, and eyewear brand Luxottica
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Maison Francis Kurkdjian turns heads with new $28,000 bottle of Baccarat Rouge 540 The fragrance giant has shocked consumers with its latest launch. Only 54 bottles of new Baccarat Rouge 540 Édition Millésime will be created each year, housed in a red crystal bottle with a 24-carat gold cap
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Marionnaud pulls out of Poland The retailer is looking to complete the process in Q1 of 2014
  4. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  5. Revlon knows ‘What a Girl Wants’ with Christina Aguilera fragrance license renewal The consumer products giant has renewed the agreement with Aguilera, marking more than a decade of collaboration

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

Fragrance

Inter Parfums fragrance licence deals boost sales in Q2

Italian luxury lifestyle brand Roberto Cavalli entered a worldwide fragrance licence agreement with the Paris-based perfume maker in 2023
Fragrance

Lacoste and Cavalli licence deals drive Inter Parfums Q1 sales jump

Inter Parfums secured its licence deals with Lacoste and Roberto Cavalli in 2022 and 2023 respectively
Fragrance

Cavalli and Lacoste deals drive Inter Parfums’ $1.4 billion 2024 sales boom

An expanded product portfolio and strong momentum in the perfume market has resulted in increased confidence for the fragrance maker
Manufacturing

Inter Parfums signs Roberto Cavalli fragrance licence deal

The luxury label’s fragrance business will be managed by Interparfums Italia as Inter Parfums develops its Italian brand hub
Fragrance

Inter Parfums reports ‘best year’ ever, despite flanker-dominated pipeline

The Donna Karan, Jimmy Choo and MCM fragrance licence holder saw a 47% net sales uptick in Q4 2022
Fragrance

Lacoste buys back fragrance licence and signs deal with Interparfums

After ending its partnership with Coty, the sportswear brand has now signed a 15-year fragrance deal with Interparfums
Fragrance

Inter Parfums’ Donna Karan and DKNY fragrance deal comes into effect

The agreement with G-III Apparel Group will see the New York-based company launch new fragrances in 2023
Subscribe now