Bouffe Dry Spray is a new multitasking aerosol spray designed to give instant root lift and the illusion of thicker hair. Not only does Bouffe instantly cover regrowth, it also boasts anti-ageing properties and helps soak up excess oil, contributing to the volumising effect without leaving hair heavy. Bouffe contains silica silylate, which bulks up the hair by increasing friction between hair fibres, as well as absorbing moisture without leaving any powdery residues. The product comes in six non-permanent shades, one non-coloured spray and a fixing spray, all of which can be washed out with shampoo. According to its makers, Bouffe provides a cotton candy feel, designed to impart amazing volume which can be revived throughout the day by scrunching.
Instant thickness from Bouffe
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Galderma, Rhode, Kering and more: The biggest beauty brand acquisitions in 2025 reshaping the industry
Read moreFrom Hailey Bieber’s Rhode being bought by e.l.f. Beauty to L’Oréal doubling its stake in Galderma and snapping up Kering Beauté, Cosmetics Business rounds up this year’s biggest beauty acquisitions and how they will impact the wider landscape
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Body Care
Galderma, Rhode, Kering and more: The biggest beauty brand acquisitions in 2025 reshaping the industry
From Hailey Bieber’s Rhode being bought by e.l.f. Beauty to L’Oréal doubling its stake in Galderma and snapping up Kering Beauté, Cosmetics Business rounds up this year’s biggest beauty acquisitions and how they will impact the wider landscape
Hair Care
Col-Frag remastered: biomimetic collagen for a new hair care era
Col-Frag remastered™ brings biomimetic collagen innovation to hair care, aligning with the skinification trend and the demand for natural polymer alternatives. Produced in wild plants as biofactories, it reproduces a functional fragment of human type I collagen. It boosts moisture, gloss and smoothness in damaged hair from the first application, with even greater results after 7 days. A remastered collagen concept for a new era in hair care
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