Bouffe Dry Spray is a new multitasking aerosol spray designed to give instant root lift and the illusion of thicker hair. Not only does Bouffe instantly cover regrowth, it also boasts anti-ageing properties and helps soak up excess oil, contributing to the volumising effect without leaving hair heavy. Bouffe contains silica silylate, which bulks up the hair by increasing friction between hair fibres, as well as absorbing moisture without leaving any powdery residues. The product comes in six non-permanent shades, one non-coloured spray and a fixing spray, all of which can be washed out with shampoo. According to its makers, Bouffe provides a cotton candy feel, designed to impart amazing volume which can be revived throughout the day by scrunching.
Instant thickness from Bouffe
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Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position
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Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position
The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
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