The Pull Agency

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Analysis: Estée Lauder Companies’ underperforming brands amid portfolio review CEO Stéphane de La Faverie confirmed the beauty giant is reviewing its brand portfolio as it seeks a return to profitability, placing some of its underperforming brands in the...
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    L’Oréal is fuelling the future of AI – and it is only just getting started Guive Balooch, Head of Augmented Beauty & Open Innovation at L’Oréal Groupe, pulls back the curtain on L’Oréal’s artificial intelligence (AI) strategy and his role in...
  3. Amazon Beauty launches dedicated K-Beauty storefront It follows an increasing number of beauty businesses expanding their reach via the e-commerce giant , as well as K-beauty growing three times faster than Amazon’s average...
  4. Sephora USA lands $775,000 fine over ‘improper hazardous waste management’ A civil enforcement action was filed against the LVMH-owned retailer that alleged improperly handled waste, largely consisting of damaged, returned or expired items which could...
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    The untold story of… La Roche-Posay’s Anthelios sunscreen The L’Oréal-owned brand reveals how its 39-year-old Anthelios SPF franchise became, and has remained, a category-defining sun care range in Cosmetics Business’ ‘Untold...

Upcoming event

Safety Assessment of Cosmetic Products – Module 2: Toxicology 1

7 October 2025 | Virtual See all

Related Content

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Gen X want beauty brands to cut the BS

Women in their 40s and 50s are often more self-assured, confident and content in their own skin and body than they've ever been. And they have a clear message for beauty brands
Colour Cosmetics

Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report

From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

From bone broth to nut butter, food brands are biting into skin health

The grocery aisles will expand for beauty foods this year, as diets play a bigger role in consumers' skin care routines
You need to be a subscriber to read this article.
Click here to find out more.
Retail

‘It is QVC for Gen Z’: How TikTok Live Shopping is changing the way young people buy beauty

The social media giant has revamped an old school selling technique so brands can connect with Gen Z in a ‘raw’ way to boost sales, but does it work?
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

How can brands beat the rising tide of consumer cynicism?

Beauty brands say they are making the world a better place, but consumers don’t believe it. What can they do to tackle this disconnect?
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Body sculpting in the age of positivity

With new ingredients promising to re-shape our bodies to fit the Instagram ideal, we discover their activity and ask how do they fit in with the body positivity movement that forms part of today’s beauty marketing message?
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Are beauty brands too ‘woke’ for consumers?

Research shows 68% of consumers are uneasy about health and beauty brands promoting social causes
Subscribe now