Hair frizz, roughness and lack of smoothness are often approached as surface concerns. However, these visible effects frequently originate from a hydration imbalance inside the hair fibre. Vegan HDS Core Repair addresses this root cause through a targeted delivery system that attaches to the hair and penetrates into the cortex and medulla — the hair core — where hydration plays a key role in how hair behaves.
The system encapsulates Micro Hyaluronic Acid and fermented rice extract, delivering functional hydration directly within the fibre. This internal hydration helps restore balance, improving fibre uniformity and resulting in smoother, softer and more controlled hair over time.
Rather than acting as a coating or instant cosmetic solution, Vegan HDS Core Repair works through hydration-driven functional recovery, supporting a more natural and long-lasting improvement in hair behaviour.
In just 28 days, users perceived visible benefits:
- 77% reported more hydrated hair
- 73% noticed reduced frizz and smoother hair
- 73% said their hair looked healthier
By focusing on hydration balance within the hair core, we offer a new way to improve how hair behaves — beyond surface effects.
With its focus on functional hydration, Vegan HDS Core Repair provides formulators with a differentiated approach to frizz control, smoothness and overall hair appearance, without relying on structural repair or coating mechanisms.
