Cosmetics ingredients trade show in-cosmetics Group has announced that it will be renaming its European flagship event to in-cosmetics Global.
The change in name is taking place alongside a change in logo; the brand has historically used an outline image of an ancient Egyptian as part of its branding, but will remove this going forwards.
The changes have been enforced to modernise the brand’s identity and align it with its global agenda. Lucy Gillam, Director of the in-cosmetics Group, said: “The Europe event has grown strongly in size and scope over the years. It now has a truly worldwide reach and, as such, we feel it warrants a global name tag.
“What’s more, 2016 is an important year for the in-cosmetics Group as we’re launching our first event in North America. We believed the time was right for a significant change in our visual identity and hope that the new branding will quickly become recognised across the personal care industry.” in-cosmetics started as a single European trade show, but has expanded since 1990 to five trade exhibitions and associated events. In 2017, the next European edition of in-cosmetics Global will take place at London’s ExCeL from 4-6 April.