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Activities: Colour Cosmetics Skin Care

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    Premium body care and deodorant brands are the next M&A target As consumers trade up to premium bath, body care and deodorant products, investors and strategics are swooping on the sector. Which brands are on the M&A radar?
  2. Unilever invests €100 million to build ‘world-class’ fragrance house The consumer goods company is scaling up its scent design capabilities and recruiting expert perfumers to drive forward its ‘brand superiority’
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    Huda Beauty and Sephora are winning at micro-influencer engagement Why nano and micro-influencers are having an increased impact on marketing and audience engagement in beauty
  4. Harry Styles’ Pleasing opens Christmas pop-ups to accelerate growth The singer’s beauty and lifestyle brand has unveiled two US-based festive pop-ups after the performative success of its previous experience-led activations
  5. Khloé Kardashian debuts first solo fragrance XO Khloé The reality TV star has teamed up with luxury perfume maker Luxe Brands to create a floral scent inspired by her ‘positive spirit’

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Ethnic cosmetics – beauty shows its true colours

Ethnic consumers today are a focus for the cosmetics industry and many mainstream brands are now targeting black and Asian skin. While years ago the choice for ethnic beauty was limited today it has seen something of a revival. It is being increasingly recognised as a lucrative sector with everything from ethnic skin care to colour cosmetics lines making an appearance.
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