'Our fragrant world' was the title of IFRA UK's 2015 Fragrance Forum, which drew inspiration from the historic 800th anniversary of the signing of the Magna Carta to delve into the history of fragrance. Delegates at the event, which took place on 15 October at The Royal Society in London, were treated to a series of presentations scrutinising the many ways in which scent has shaped the modern world, and its continued influences on societies today – both positive and negative.
IFRA explores scent and history
The 2015 IFRA UK Fragrance Forum looked at the ways in which fragrance has helped shape human lives
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IFRA UK recently launched a working group to improve lives through fragrance – then the pandemic hit. With the link between scent and wellbeing more highlighted than ever, IFRA UK Director Lisa Hipgrave tells Cosmetics Business how fragrance industry stakeholders can help
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