How to succeed in travel retail

Published: 5-Jan-2015
Skin Care Retail

Laurent Marteau, Head of Travel Retail Worldwide at La Prairie, discusses the company's travel retail strategy

You need to be a subscriber to read this article.
Click here to find out more.

In the first of Cosmetics Business' new Expert Advice interviews, this week Laurent Marteau, Head of Travel Retail Worldwide at La Prairie, discusses how to break into the travel retail arena, drum up a loyal consumer base and forge a lasting presence

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Beiersdorf
See more

You may also like

Skin Care

La Prairie Group names Estelle Létang as CEO

Read more
Létang held a 21-year career with The Estée Lauder Companies, in a variety of roles including General Manager of the Middle East region

Trending Articles

  1. Drunk Elephant initiates voluntary product recall in the US The skin care brand said there was an isolated ingredient mix-up between preservatives and surfactants during production
  2. Phlur and Rhode crowned 2024’s biggest brands by search growth The Cosmetify report on beauty’s dominant brands put Summer Fridays in third place
  3. Paris Hilton is expanding her beauty empire The American singer and actress is launching a new beauty business through her media company 11:11 Media
  4. The Body Shop appoints CMO and CFO to drive growth post-acquisition Penny Brook and Sally Dowling have joined the British beauty retailer’s executive leadership team, with the aim to bring the company back to its former glory
  5. Cosmetics Business reveals the top 5 skin care trends of 2024 in new report From the great peptide revival to Gen Alpha's hyper-engagement, this report opens the lid on latest trends to sizzle in skin care

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Skin Care

La Prairie Group names Estelle Létang as CEO

Létang held a 21-year career with The Estée Lauder Companies, in a variety of roles including General Manager of the Middle East region
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Beiersdorf’s plans to turn back the age clock: ‘Epigenetics is not set in stone’

Beiersdorf’s Dr Marc Winnefeld and Dr Elke Grönniger discuss the skin care specialist’s Skin Age Clock tech and its implications for NPD
Manufacturing

Beiersdorf opens 'agile working' campus in Hamburg

The 51,000sqm space includes a newly-built corporate headquarters
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Why Swiss beauty brands are setting the bar for skin care

Shining a spotlight on the thriving beauty market in Switzerland, and how the country’s abundance of natural ingredients and clean living is at the core of its luxurious standards
Body Care

Nivea helps push Beiersdorf sales to €4.9 billion in H1

Sun protection was pinpointed as a strong performance segment for the German giant's Nivea, Eucerin and Aquaphor brands
Skin Care

Nivea champions skin diversity in new video series ‘Skin Out Loud’

The skin care brand’s content series features Queer Eye’s Leni Bolt and covers everything from skin representation and identity to ageing
You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Top 50 beauty brands 2023: Which is the world’s biggest brand?

L’Oréal has retained its status as the world’s most valuable beauty brand on Brand Finance’s league table, but did its value rise or dive in 2023?
Subscribe now