How to succeed in travel retail

Published: 5-Jan-2015
Skin Care Retail

Laurent Marteau, Head of Travel Retail Worldwide at La Prairie, discusses the company's travel retail strategy

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How to succeed in travel retail

In the first of Cosmetics Business' new Expert Advice interviews, this week Laurent Marteau, Head of Travel Retail Worldwide at La Prairie, discusses how to break into the travel retail arena, drum up a loyal consumer base and forge a lasting presence

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