In the first instalment of Pure Beauty’s new retail sales series, we discuss how to keep customers happy and generate sales by mastering the art of exemplary service…
In my 30 years in the beauty industry I have lost count of the number of times I have been asked what makes a good beauty consultant. Having knowledge about beauty products obviously helps, and brands should make you aware of new launches as and when they happen. However, what anyone working in the retail sector needs to have, whether they are selling lipstick, clothes or food, is a passion for people.
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