Distinctive Assets provides gift bags for a number of high profile events, including the Grammys. Founder Lash Fary explains how gifting can help your brand
Can you explain a bit about what Distinctive Assets does?
Distinctive Assets connects brands with celebrities and creates PR & marketing campaigns around that affiliation. 17 years ago, we launched the celebrity placement via gift bag marketing strategy that has continued to grow year after year. We have been backstage and almost every major award show and worked with thousands of brands to leverage the win/win that is celebrity gifting.
Can you tell me a little bit about your work with awards ceremonies?
Our most common business model is to be backstage at an award show in an official capacity – as we have been at the GRAMMY Awards for 17 years now – gifting the presenters and performers as an official thank you from the show. For the Oscars, which does conduct any official gifting, we do something different. We independently gift the nominees in the five major categories that are most marketable from a brand perspective: the acting and directing categories. It has become an unofficial tribute to the top nominees that they look forward to and appreciate and from which brands have gotten incredible traction.
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