In light of the fact that the size of the market is anticipated to increase from $30.09 billion in 2019 to $51.44 billion by 2032, at a compound annual growth rate of 4.36%, it is crucial for success to have an awareness of both the current environment and the future direction. The purpose of this article from BeautySourcing experts is to provide insights into the industry trends, forecasts, and critical considerations that should be taken into account when picking the superior hair styling tools for your product line.
Market Predictions and Current Trends
It is possible to ascribe the increased demand for hair care appliances to a number of different variables, such as the negative consequences of chemical-based hair style techniques and the growing popularity of designs that are compact, portable, and travel-sized. There has been a considerable movement toward online distribution channels as a result of the closure of salons in recent times, which has led to an increase in the demand for items that can be used for personal grooming at home.
Designs that are both portable and innovative
A growing number of consumers are looking for hair styling equipment that is capable of providing convenience and portability. As an illustration, in January of 2020, AER introduced a cordless smart hair dryer that is capable of connecting to smartphones in order to provide individualized solutions. It is anticipated that this trend toward portability will continue, with developments such as tools based on 24K-Gold and models based on supersonic technology propelling the growth of the industry.
The efficiency of energy use
Increasingly, consumers are becoming more aware of the importance of purchasing energy-efficient products, which is being pushed by both consumer demand and government requirements. An illustration of this trend is the DryCare Essential 1600W hair dryer from Philips, which, in comparison to its 2100W equivalent, is capable of conserving up to 23% of the energy that it consumes. The shift toward environmentally friendly designs is further highlighted by government programs such as the Ecodesign Directive of the European Union, which prohibits appliances that consume a significant amount of energy.
Added High-Tech Components
The incorporation of cutting-edge technical capabilities into hair styling equipment is becoming increasingly commonplace. The presence of LED light indications, communication with smartphones, and designs that are sleek and thin are some of the developments that are drawing customers. Not only does the incorporation of these features improve the user experience, but it also differentiates items in a market that is becoming increasingly competitive.
The Most Important Things to Consider When Choosing Hair Styling Tools
1. Being Aware of Industry Requirements
It is necessary to have a solid understanding of the requirements and preferences of your target market in order to succeed in developing a profitable product line. This involves taking into account the different types of hair, the preferences for styling, as well as the demand for comfort and portability.
2. Creativity and the ability to differentiate
To maintain a competitive advantage in the market, ongoing innovation is required. You can differentiate your products from those of your competitors and fulfill the ever-changing expectations of your customers by incorporating cutting-edge features such as energy efficiency, smart connection, and distinctive materials.
3. Quality as well as dependability
Collaborate with renowned vendors who are able to provide products that are of high quality and can be relied upon. In order to improve the functionality and endurance of your tools, you should make sure that they are constructed from long-lasting materials such as ceramic, tourmaline, or titanium.
Recommended Provider: UTRUST (Supplier)
UTRUST is a premium provider that should be taken into consideration by companies or brands that are interested in developing creative and high-quality hair styling tools. With more than a decade of experience, UTRUST is well-known for its unwavering dedication to quality and its devotion to ongoing innovation. They have strong research and development capabilities, and they produce 600,000 pieces each month in a facility that is 30,000 square meters in size. They sell to over 60 countries and serve around 200 multinational brands.
UTRUST is an industry leader in product positioning, development, and content output. The company assists brand customers in making more informed business decisions and increasing the quality of their products. Due to the fact that they have earned the trust of clients all over the world by their commitment to workmanship and honesty, they are a trustworthy partner for the development of your new line of hair styling equipment.
Conclusion
In order to select the appropriate hair styling equipment for your new product line, you need to have a comprehensive awareness of the current market trends, the preferences of consumers, and the breakthroughs in technology. By putting an emphasis on innovation, quality, and dependability, as well as forming a partnership with a reliable supplier such as UTRUST, you can create a product line that not only satisfies the demands of the market but also stands out in a dynamic and competitive environment.
