A magnesium-infused tsunami has hit the beauty industry, with brands and consumers alike seeking out the hero ingredient in 2025.
The mineral, which helps turn eaten food into energy, is largely found in supplement form – with the magnesium vitamin market forecasted to reach US$8.94bn by 2034, reported analyst Custom Markets Insights.
Although supplements reign supreme, the ingredient is finding its way into new categories across skin care, hair care and even make-up.
Its popularity is growing thanks to its increasingly highlighted health benefits, which include supporting sleep, muscle and bone development, and skin health.
“Magnesium is an essential mineral that is crucial to ensure our cells, organs and brain function properly,” Georgina Tang, founder of skin care business YNNY, told Cosmetics Business.
“It also relaxes muscles, stabilises our moods, nervous and immune systems.
“Another function is aiding the absorption of vitamin D by converting it into an active form so that it can be used by our body to keep bones, teeth and muscles healthy.”
And this growing reputation is why many on the internet are now dubbing it the “mineral of the moment”.
Tang continued: “In recent years, health and wellness have been at the top of people’s minds, so more and more consumers are turning to natural remedies as a first point of call when they want to improve wellbeing, rather than seeking a medical solution.
“This trend has been fuelled by social media, with hundreds-of-thousands of videos on TikTok alone raving about the positive effects of magnesium, and with celebrities including [actress] Gwyneth Paltrow, [singer] Taylor Swift and [presenter] Davina McCall recommending the mineral – the magnesium market exploded in 2025.”
There are more than 725,000 posts on TikTok under the hashtag #magnesium, with social media users posting about the benefits and their responses to taking the vitamin.
Farah Bashi, a cosmetic formulator and founder of Sachi Skin, added: “Consumers are starting to connect these dots too, seeing magnesium not just as a supplement, but as a foundation mineral for body and skin enzymatic and DNA repair processes.
“I do not think it is a fleeting trend; it is part of a bigger shift towards stress-adaptive, longevity-driven beauty, where minerals, peptides and adaptogens work together to restore balance inside and out.”
Here, Cosmetics Business lists the top magnesium-infused beauty products taking the industry by storm in 2025.
Sachi Skin
Developed after five years of research in longevity science, Future Veil Peptide Cream is a multifunctional, daily moisturising treatment designed to repair the signs of ageing.
It also helps to reduce skin stress, strengthen the skin barrier, and calm signs of redness to enhance skin’s natural repair, regeneration and radiance.
The formulation contains fermented magnesium complex, which helps to address fine lines and wrinkles, firmness, dullness, dark spots and signs of barrier stress.
RRP £105, sachiskin.com
Bare Biology
Ready & Rested is described as the “gentle giant of the magnesium world”, delivering 100% of your daily requirement without causing stomach upset.
Bare Biology said three capsules provide 375mg of magnesium – the recommended dose.
The product helps to balance energy, reduce fatigue and muscle soreness, and calm the nervous system to improve rest and sleep.
RRP £34.99, barebiology.com
Kind Patches
Dreams Magnesium patches deliver a balanced blend of five carefully selected ingredients that work together to restore magnesium levels, relax the body and calm the mind.
It has been formulated with magnesium L-Threonate, known for its ability to cross the blood-brain barrier, along with magnesium bisglycinate – a gentle, highly absorbable form of magnesium.
This has been mixed with passionflower extract, traditionally used to ease restlessness, promoting relaxation and supporting deep, natural sleep.
RRP £12, kindpatches.com
Unfabled
Magnesium Gummies are designed to bring daily calm without drowsiness.
Each gluten-free, dairy-free and soy-free berry-flavoured vegan gummy provides 90mg of slow-release magnesium to support relaxation and nervous system balance.
Gentle on the stomach, these gummies claim to have been designed to help ease PMS symptoms like cramps and mood swings by supporting normal muscle and psychological function, while aiding recovery after busy days or workouts.
RRP £16.99, unfabled.co
Gem & Tonic
The Boost & Protect: Energising Body Lotion is infused with active rich minerals, helping to restore skin vitality while protecting against environmental aggressors.
It has been formulated with copper-rich malachite to support the skin's natural defences, and with magnesium-rich olivine helps to energise skin.
Lightly fragranced with a natural sandalwood and geranium blend, this formula balances moisture levels and soothes irritation.
RRP £22, gemandtonic.shop
Par Olive
Maple & Cinnamon Pearl Marine Collagen Superpowder is designed to improve elasticity and firmness, reduce fine lines, promote stronger nails, and enhance hair density and growth.
It has been formulated with wild-caught Norwegian marine collagen, rich in glycine, proline and hydroxyproline – amino acids that are essential for stimulating collagen production in skin, bones and connective tissues.
It also includes freshwater pearl powder, which is rich in zinc, magnesium, selenium and silicon.
Pearl powder naturally supports the body’s own collagen production while strengthening hair, skin and nails.
RRP US$89, parolive.com