Lauren Hérouard
As the world begins to resemble some form of pre-pandemic normality, beauty brand's strategies have shifted gear once again to recovery in the post-Covid era.
But the marketplace is not as it was 15 months ago, and drastic changes have been seen like no other in the buying space. And while the rise of e-commerce threatening bricks-and-mortar is nothing new, in a post-Covid world, there are lessons to learn on how to optimise digital and physical selling.
In this exclusive Q&A, ChannelAdvisor's Senior Manager, Client Services, Lauren Hérouard, tells Cosmetics Business how consumer attitudes towards buying having changed and the best strategies to adopt in 2021 and beyond.