How Belport found its niche in beauty and fragrance

Published: 19-May-2016
Fragrance Retail

The South Korean store has brought European-style niche perfumery to the country

You need to be a subscriber to read this article.
Click here to find out more.

Belport is the first European-style perfumery in South Korea. Korea doesn’t really have a perfumery retail channel as it exists in western European markets like France, Germany, Spain or Italy. Or at least, it didn’t until the arrival of the Belport chain.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Retail

MAC Cosmetics to launch in Sephora’s US stores for first time

Read more
The launch comes amid ELC’s efforts to revive flagging sales at both MAC Cosmetics and the wider business

Trending Articles

  1. P.Louise Pinkmas event cancelled due to licensing issues The British beauty brand, founded by Paige Williams, confirmed that its highly-anticipated Christmas event due to take place in Manchester, UK, next month will not go ahead
  2. Sephora UK confirms launch date of Hailey Bieber’s Rhode in-store and online The model’s beauty brand will be available to buy in Sephora UK stores and online sooner than you think, following its successful debut with the retailer in the US and Canada
  3. Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
  4. The Body Shop opens new tech-driven Oxford Street store as part of transformation plan The beauty retailer’s latest London-based store merges its natural-based products with advanced technologies to deliver a new kind of experience

Upcoming event

Shanghai International Personal Care Expo

5–7 November 2025 | Shanghai, China See all

You may also like

Retail

MAC Cosmetics to launch in Sephora’s US stores for first time

The launch comes amid ELC’s efforts to revive flagging sales at both MAC Cosmetics and the wider business
Fragrance

Friends star Courtney Cox’s Homecourt lands $8 million to take fragrance brand to ‘next level’

Fresh investment in Homecourt, led by venture capital firm Cult Capital, will help the actor’s home and personal fragrance brand grow, including expanding its current team
Body Care

Liberty unveils The Beauty Studio, championing next-gen beauty and wellness innovators

The Beauty Studio will sit alongside the shopping destination’s renowned Beauty Hall in London, UK, offering a space for shoppers to explore a curated collection of ‘next-generation names’ in beauty and wellness
Colour Cosmetics

Charlotte Tilbury's seventh UK store focused on inspiring ‘next generation of pro artists’

The Puig-owned make-up brand’s new London-based store is ‘fully dedicated to empowering, educating and inspiring the next generation of pro artists’ and will highlight Tilbury’s artistry heritage
Colour Cosmetics

Estée Lauder Companies partners with Shopify to elevate customer experience

The cosmetics giant, which owns Jo Malone London and MAC Cosmetics, is teaming up with the e-commerce platform as part of a new strategic partnership to modernise omnichannel shopping experiences
Ingredients

Ulta Beauty hit with lawsuit over ‘clean’ beauty claims

A class action lawsuit filed in the US alleges that products that are part of Ulta's Conscious Beauty initiative contain ingredients that are on the US beauty retailer’s Made Without List
Packaging

Lumson: Italian excellence in fragrance packaging in Dubai

Excitement is running high for the upcoming edition of Beauty World Middle East Dubai, the leading trade fair devoted to the world of beauty and wellness, where Lumson, Italian leader in cosmetic packaging is set to showcase its perfume packaging collections
Subscribe now