Hotel heiress Irene Forte on Sicilian beauty and her brand ambitions for 2024

By Alessandro Carrara | Published: 14-Nov-2023

Cosmetics Business sits down with beauty brand founder Irene Forte to find out more about her minority investment, the White Lotus effect and Sicilian beauty

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In an almost evocative nod towards traditional Sicilian cooking, Irene Forte’s eponymous founder set about creating her luxury skincare brand using a combination of uncomplicated but potent formulas and natural Italian ingredients.

“We position ourselves as a natural and science-based brand, but Sicily truly was

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