Included in the exhibition’s ‘Inform programme’, Dr Brew’s talk, entitled ‘Formulating for Textured Hair Types’, focusses on the definition of textured hair and considers the cultural aspect and relationship women of colour have with their hair. He will also be using a case study to expand on the fundamental building blocks for the formulation of a hair care product. His presentation takes place at 4.30pm on 15 November.
Dr Brew is a highly sought-after beauty product development scientist and formulator, who has developed cutting edge personal care technologies for Unilever, sun care products for Advance Nanotek and effective hair care products for leading trichologists in the UK. Working with wide ranging clients from global FMCG companies, to leading boutique organisations, his company provides bespoke formulation services, ensuring that clients can get the best market positioning to optimise their product development aspirations.
Here2Grow also assists with innovative ideation, development and the manufacturing of products and has a growing portfolio in personal care, home care, detergents and dish wash technology as well as green technologies.
With its state-of-the-art product development and testing lab facility in Selby, North Yorkshire, Here2Grow is one of the few UK formulation laboratories able to design products specifically for the needs of different skin and hair types including asian, black and caucasian.
“I am very much looking forward to SCS Formulate,” commented Dr Brew. “It promises to be a great show, providing an opportunity to exchange expertise and learn about the ever-changing landscape of hair care and personal care, particularly with new sustainable and green ingredient alternatives coming onto the market.
“Events like these are a great source for inspiration and learning. The social aspect of connecting with likeminded people and creating long lasting personal and business connections is a plus of course.”