HCT Group celebrated another hugely successive year at MakeUp in New York, showcasing the very latest innovative technology at the unique BtoB make up event.
With a strong focus on Elemental Beauty, the cutting edge HCT | Beauty team presented a capsule collection of multifunctional products with transformative hybrid formulas.
At the two day event HCT unveiled products that saw a return to simplicity for modern beauty regimes. Multifunctional products, user friendly tools and technologically advanced formulations were presented, alongside HCT’s carefully selected range of innovative, ergonomic and easy-to-use packaging. Angela Umelo, Director of Product Innovation, HCT Group comments:
“The paradox of choice is helping to drive this “back to basics” trend as we seek to simplify our options in the hectic modern world. Our collection aims to cut straight to the key consumer needs, from oil control through to anti-ageing, with simple innovative solutions and a strong focus on convenience and performance. The textures are unique and encompass highly effective ingredients that are essential to life such as water, oxygen and amino acids.”