HCT creates Airways Palette for Sephora
New palette part of tokidoki collection
Since it’s exclusive launch in Sephora last year, the tokidoki makeup collection has captured the imagination of makeup enthusiasts with innovative ingredients and vibrant pigment shades, all housed in custom designed packaging that showcases the brands high impact graphics and colourful characters.
The Airways Palette is a new addition to the collection, featuring eight eye shadows and collectable character key chain fob.
HCT CA provided a full service for Sephora, formulating the long lasting eye shadows with hydrating Japanese rice lipids and vitamin B to ensure the rich formulas glide on smoothly whilst providing long lasting colour.
Nick Gardner, HCT Executive VP comments: “The tokitoki collectable packaging resembles a suitcase, adorned with an array of travel destinations, high on graphics and perfectly captures the spirit of the brand. The inner tray that houses