Eddy Wu has been appointed president and ceo of HCP Packaging. Wu joins HCP having served as global senior vp and president of Asia Pacific at VWR International. He has also held senior management roles at companies including Momentive Performance Materials Asia Pacific and General Electric.
HCP names Eddy Wu president and ceo
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Packaging
Packaging as brand experience: Where design meets fulfilment reality
In today’s beauty market, packaging is no longer just a functional necessity — it is a central part of the brand experience. From soft‐touch finishes to refillable formats and carefully curated unboxing moments, packaging plays a powerful role in how consumers perceive quality, authenticity and value