Male grooming brand Griff’s Ace Grooming & Shave Bar has signed a retail agreement that will see ten stores open across Texas, US.
The brand’s first store will open in Roanoke this summer.
With the new development, Griff’s hopes to provide an authentic experience and drive customer loyalty.
“At Griff’s Shave Bar, the entire experience is built on authentic handcrafted haircuts and shaves combined with attention to detail all offered in an atmosphere that is comfortable and appealing to men,” said Justin Goehring, Griff’s franchisee.
“Demand for our underserved services is on the rise, as more men seek an alternative to the cut-rate, value salon.
“Through our employment of passionate and driven individuals paired with a proven business model, I am assured Griff’s Shave Bar will flourish.”
Founder Scott Griffiths added: “Our experience and heritage in the industry, combined with one-on-one education, training and ongoing support has made our salon and barbershop admired throughout the franchise industry.”
He continued: “We are thrilled to have Justin’s passion and commitment to our brand drive development and introduce the new concept to meet the diverse needs of the modern man.”
According to the brand, the investment needed to open a Griff’s bar ranges from US$219,055 - $375,343.