Good hair days from Liz Earle
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                Rediscover purposeful, resilient and innovative beauty with BASF’s “Beyond Beauty” at California Suppliers’ Day
Read moreBASF introduces Ameriflor Calm, a fresh launch celebrating regional traditional use and scientific excellence. “Reshaping Beauty” formulation concept offers a forward-looking approach that reimagines self-expression, inclusivity and sustainability
                                
                        
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                                                            Ingredients
                                                        
                                
                                                                            
                                                                    
                                
                    Rediscover purposeful, resilient and innovative beauty with BASF’s “Beyond Beauty” at California Suppliers’ Day
BASF introduces Ameriflor Calm, a fresh launch celebrating regional traditional use and scientific excellence. “Reshaping Beauty” formulation concept offers a forward-looking approach that reimagines self-expression, inclusivity and sustainability
                                                                    
                                
                            
                        
                                                            Ingredients
                                                        
                                
                                                                            
                                                                    
                                
                    From waste to worth: how upcycled botanical actives are shaping the future of circular beauty
By integrating upcycled raw materials from other process or industries, Croda Beauty turns by-products into high-value botanical actives. A selection of natural ingredients demonstrates how circular innovation can deliver proven performance while optimising resource use, to meet the growing demand for responsible beauty driven by a new generation of consumers
                                                                    
                                
                            
                        
                                                            Body Care
                                                        
                                
                                                                            
                                                                    
                                
                    Liberty unveils The Beauty Studio, championing next-gen beauty and wellness innovators
The Beauty Studio will sit alongside the shopping destination’s renowned Beauty Hall in London, UK, offering a space for shoppers to explore a curated collection of ‘next-generation names’ in beauty and wellness
                                                                    
                                
                            
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                    How beauty veteran Shane Wolf is boldly taking Aveda into its next big chapter
The Estée Lauder Companies-owned hair care brand is doubling down its focus on the salon industry, with Wolf leading the business towards improved sustainability goals and recognition to ‘pioneer the next chapter of responsible beauty’
                                                                    
                                
                            
                        