Givaudan Active Beauty is very thrilled to announce that PrimalHyal Gold, the first oil soluble hyaluronic acid dedicated to make-up, has won the global Beauty Industry Award as being the Best Colour Cosmetics Ingredient.
This recognition by the cosmetics industry experts highlights Active Beauty’s expertise to develop specific and dedicated active ingredients for make-up segment.
Launched in January 2017, PrimalHyal Gold is a new technological solution produced by means of sustainable manufacturing processes (biofermentation) which allows to incorporate fully hydrated hyaluronic acid in oil-based formulas such as pressed powders, body oils, suncare oils, lipstick, lip glosses, mascaras, balms and any anhydrous formulas.
Fabrice Lefèvre, Marketing & Innovation Director, said: “At Givaudan Active Beauty, we strive to pro-actively deliver efficient and performant solutions to our customers by working in new innovation areas. The creation of PrimalHyal Gold is the results of years of joined research efforts between our formulation experts and R&D team to square the circle: make a hydrated hyaluronic acid being compatible with anhydrous formula while retaining its biological activity. This award, given by a highly experienced jury, is a magnificent recognition of their work and of the high added value innovation they have offered to our customers.”
To find out more about PrimalHyal Gold, we will be delighted to welcome you at in-cosmetics Global in London, Stand FF10.
