Givaudan Active Beauty combined the world of fragrances and cosmetics to create Vetivyne, a new patent-pending powerful active ingredient with both anti-ageing benefits and long lasting properties to enhance fragrance wear.
Scientists and sustainability experts at Givaudan discovered Vetivyne by using water-soluble extract from exhausted Haitian vetiver roots, a by-product of the extraction procedure used to produce vetiver oil for fragrances.
The cosmetic active we created via this cutting-edge process is fully natural, concentrated, odour-free and offers clinically proven skin benefits. By acting on the skin lipids, Vetivyne helps enhance skin hydration and suppleness as well as removing wrinkles.
Vetivyne also nicely bridges the cosmetics and fragrances worlds as it boosts the long lastingness of fragrances that are applied by the user.
Laurent Bourdeau, Head of Active Beauty, said: “We deeply believe in the synergies between the beauty and fragrance worlds. Vetivyne exemplifies the many possibilities we have in creating innovative and disrupting ingredients which fulfils our commitment to offer not only efficient, but also natural and sustainable products for our customers.”
This is the first time the fragrance and cosmetic worlds have shared the same sustainable and ethical origin.
This ground-breaking ‘upcycling’ approach reduces waste and minimises our environmental impact, in line with our commitment to sustainability and consumers’ demand for products that are both highly effective and produced in a responsible way.
Over the years, we have been actively supporting a local cooperative of vetiver roots producers through our Sourcing for Shared Value programme in Haiti. The vetiver roots are certified ECOCERT (ESR), an organic and fair trade standard.
This initiative ensures the social and environmental responsibility of vetiver production, enabling perfumers and formulators to craft the most inspiring products from responsibly-sourced vetiver.
Maurizio Volpi, President of Givaudan’s Fragrance Division, said: “Vetivyne is one more example of how we’re committed to innovating responsibly in the Fragrance Division.
Adding such a powerful ingredient to our portfolio shows the true benefits of the collaboration between our Fragrances and Active Beauty teams. Vetivyne demonstrates the impact of this synergy and contributes to answering the consumers’ need for more inspiring and eco-friendly products.”
*Vetivyne is a registered trademark ingredient of Givaudan Active Beauty
