Gemma Atkinson's beauty brand Gem & Tonic has been shortlisted in the Best New Indie Beauty category at this year's Pure Beauty Awards. Infused with mineral-rich Gemstones including magnesium-rich Olivine, and iron-rich Hematite, the range blends nature’s most energising elements with smart, science-backed formulations to revive tired skin, protect your glow and refresh your routine - all without overcomplicating your day.
Gem & Tonic was founded by Gemma Atkinson in September 2025, following a successful crowdfunding campaign that allowed the brand to launch with the backing and input of its community from day one.
As a busy working mum, Gemma wanted fuss-free, high-performing products for women constantly spinning plates. From the very beginning, the brand put its community at the heart of every decision.
The brand launched with three core products: Boost & Protect Energising Body Lotion, Replenish & Rescue Hydrating Face Cream, and Revive & Refresh Hair & Scalp Mist.
Community polls and feedback guided and validated the choice of these products, ensuring each item meets actual customer needs.
The Gem & Tonic community continues to shape the brand. The Nourishing Cream Cleanser with Quartz, Papaya and Moringa was introduced earlier this year, and in September 2026 the brand launched their newest product, the Reset & Recover Night Cream which combines a Dawnergy™ peptide blend with Ashwagandha and iron-rich Hematite.
The silky, nourishing night cream is designed to support skin renewal while you sleep, helping you wake up with a smoother, more radiant complexion.
