Freeze 24.7 expands its range with ArcticLift Firming Neck Cream

Published: 11-Jul-2012
Manufacturing Skin Care

September launch for eighth sku in range

US brand Freeze 24.7 has expanded its range in the UK to eight skus with the upcoming debut of ArcticLift Firming Neck Cream, which arrives at Debenhams stores in September.

The other seven products in the range have been available in the UK since March and have been selling well as part of an exclusive tie-up with the department store.

This newest addition targets women’s neck and décolleté area – which can become prone to creping and sagging with age – and this is reflected in the fact that the product is aimed at the 30+ consumer.

Freeze 24.7 ArcticLift Firming Neck Cream, owned by parent company TPR Holdings and distributed by Schaffi and Schmid in the UK, contains a new breakthrough ingredient called Rejuvelle, a proprietary cactus pectin, which is said to posses fantastic water-binding properties for added hydration and firming benefits. The company also says regular use of this product could offer a possible alternative to invasive cosmetic procedures on the neck area.

The product will be on shelf in September and will retail at £60.
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