US-based manufacturer Fragrance West has appointed Christina Fiduccia as its new President. She was previously employed as Vice President at HORN Care Elements – a distributor of speciality ingredients for the personal care industry owned by the same parent company as Fragrance West, HORN.
Fiduccia has worked in the beauty, personal care and fragrance industry for more than 20 years. She was previously employed in a number of technical sales and marketing roles in the industry and spent a number of years in process engineering and R&D in the personal care and finished goods sector. She previously worked at Manheimer Fragrances, where she spent ten years in a variety of development positions.
Fiduccia joined HORN in 2007 to spearhead the HORN Care Elements project after HORN acquired Thomas Chemical, she also played a tactical role in the acquisition of Belmay Inc and was involved in the start-up process of creating Fragrance West.
Julie Wubbena, Chief Finance Officer and Board Member at HORN, commented: “Christina played a major role in helping to develop Fragrance West into the creative perfumery and manufacturing company it is today. While running the HORN Care Elements business she also assisted in the management and growth of Fragrance West from general operations to R&D, sales and marketing, and championing other significant contributions to prepare for its continual ascension as a major industry player. With Christina as President, I am confident that Fragrance West will continue to reach many new heights.”
Fiduccia added: “I am thrilled for this next chapter in my career within the HORN family of companies. The Fragrance West team is incredibly creative, and the company is uniquely positioned to strengthen its leadership in the fragrance industry. I envision a bright future for Fragrance West, and I am dedicated to leading the team to fully realise that potential.”
Fragrance West is said to be the only fragrance laboratory and manufacturer on America’s West Coast. The company produces fragrances for perfumes, colognes, personal care, hair care and household products. The HORN group distributes speciality ingredients and raw materials.