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First Aid Beauty
First Aid Beauty
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Trending Articles
The Body Shop owner Aurelius only paid £3.5 million upfront for retailer
The firm only gave former owner Natura & Co a fraction of the cost of the £207 million acquisition deal before the chain collapsed into administration
Update: L’Occitane owner confirms intention to take business private
Owner Reinold Geiger aims to ‘rebuild’ the foundations of the business through the deal
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An insider's guide to reaching Gen Z on their new go-to platform
Tom Spratt, Pinterest UK's Head of Beauty, reveals how Gen Z – the platform’s fastest growing demographic – is using the inspiration destination
Charlotte Tilbury opens ‘magical’ pop-up for new fragrance launch
The nine-day activation in London, UK, will take visitors on a ‘sensorial’ journey of the six-piece, mood-boosting perfume collection
Kylie Cosmetics makes India debut with Sephora
The Coty-owned brand worked with House of Beauty, an omnichannel distributor that works to onboard brands in India, to bring her business to the country
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How to thrive in a recession, according to the brand founders that launched in the 2008 financial crash
Beauty must harness the same fighting spirit as in 2008, albeit with a digital state of mind
Skin Care
P&G acquires First Aid Beauty
The US beauty brand has been bought for an estimated US$250m
Skin Care
First Aid Beauty sells minority stake to private equity firm
The US skin and body care company is sold through Sephora and feelunique.com
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