British beauty brand Urban Veda has inked a retail deal with online retailer Feelunique.
Urban Veda bases its products on the ancient Indian practice of medicine, Ayurveda, and only uses natural ingredients for its four ranges: Purifying, Radiance, Soothing and Reviving.
The site will stock a selection of the brand’s bath, body and skin care products, including its best-selling Purifying Exfoliating Facial Polish.
Feelunique is Europe’s largest online beauty retailer and also stocks fragrances, make-up ranges, nail care products and electricals from brands including Elemis, Floral Street, Ren and Kérastase.
Meanwhile, Urban Veda is vegan and cruelty-free accredited by animal rights organisation PETA.
The brand’s carton packaging is sourced from Forest Sustainability Certified sites and is recyclable.
Want to know how to get your beauty products stocked at Feelunique? Read our interview with the e-tailer's Beauty Buyer Sian Johnson on the products she's looking for here.