Fancy a flutter
The serum contains a blend of polypeptides to amplify length; thickness and volume; biotin to strengthen and protect against breakage; sodium hyaluronate, panthenol and hydrolyzed glycosaminoglycans which add moisture, shine and elasticity; and pumpkin seed extract, B vitamins, amino acids and phytosterols which help nourish and replenish volume.
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Consumers take to face brushing off back of wellness trend
Read moreAs consumers increasingly take their health into their own hands, an ancient practice is finding new life
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Ingredients
Vichy’s longevity science play addresses hair loss and zombie cells
Hair renewing serum Dercos Aminexil Clinical R.E.G.E.N. Booster, and Neovadiol Longevity Revolumizing Cream for boomers, are the L’Oréal-owned dermatological brand’s first longevity-focused launches, and more are in the pipeline
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Research & Development
The three types of science-savvy skin care consumers set to drive €4bn of beauty sales growth
‘Clinical Seekers’, ‘Skin Care Hackers’ and ‘Effortless Quality Enthusiasts’ value clinical efficacy but are not necessarily loyal to brands in their multi-step routines, according to a new report by L.E.K Consulting
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