Natural beauty brand Faith in Nature has launched a new initiative to help reduce plastic waste.
From now, customers can post their empty Faith in Nature five litre containers back to the brand’s headquarters in Radcliffe in Manchester, UK, to be reused in the company’s supply chain.
Participating customers will then receive 20% off their next five litre purchase from Faith in Nature’s website.
Commenting on the scheme, Joy Parksinon, CEO of the brand said: “At Faith in Nature, we are very aware of the impact of plastics on the environment and are always looking at ways to reduce our waste consumption to help our planet.
“Our new five litre recycling initiative is the perfect way to get our loyal customers involved and on board.”
Customers can choose from 23 five litre products, including shampoos, conditioners, body washes and hand washes.
According to the brand, it already uses recycled plastic for a number of its products’ packaging but wanted to do more to reduce waste.
Faith in Nature was founded in 1974 by Rivka Rose with the aim of making natural and ethical products affordable for all customers; prices across the brand vary from £3.25 to £44.
Today, its products are stocked across Europe, North America and Asia.