Eyre Biobotanics develop identity
Australian male skin care brand Eyre BioBotanics has developed its identity through the packaging of its new organic Eyre range.
Australian male skin care brand Eyre BioBotanics has developed its identity through the packaging of its new organic Eyre range.
Winning silver for the Technical Innovation Award at last year's Australian Packaging awards, the Eyre BioBotanics Airless Delivery Systems are comprised of ruggedised bottles with soft internal pouches and precision metering pumps, chosen after months of rigorous testing.
The airless delivery systems have unidirectional soft valves, which maintain air tightness and prohibit the return of air or expelled product. This unique feature allows for the lowest possible levels of naturally derived preservatives as no air is present to cause oxidisation and no external contaminants can enter the pouch.
The outer design of the products aims to capture the essence of Australia with a colour scheme that reflects the endless red desert horizon and bright blue sky of the outback, breaking free of the stereotypical graphite and metallic male colour schemes normally found in men's skin care.