Eylure teams up with Girls Aloud

Published: 16-Feb-2009

Eylure (Original Additions) false eye lashes have been given star status following the news of a collaboration with UK pop group Girls Aloud.


Eylure (Original Additions) false eye lashes have been given star status following the news of a collaboration with UK pop group Girls Aloud.

The company has signed a deal with the group to launch an exclusive range of bespoke eyelashes designed by the individual girls themselves. Set to hit the shops in early April the launch of the lashes follows a long term alliance between the girls and the brand, with Eylure supplying the lashes for the Tangled Up concert tour last year.

Simon Zuzzman, md of Original Additions says, “The girls are serious lash experts and knew exactly what each wanted for her signature lash. Feedback from retailers has been unprecedented with the launch eagerly anticipated.”

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