Exclusive: A closer look at Guerlain's new non-profit NFT collection

By Sarah Parsons | Published: 2-Nov-2021
Marketing

LVMH's luxury French beauty brand is latest cosmetics player to experiment with the digital works of art

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Guerlain, the French luxury beauty brand, has entered the world of non-fungible tokens (NFT).

As part of its annual exhibition in partnership with International Contemporary Art Fair, the LVMH-owned brand has unveiled four digital art pieces for auction with

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