Exclusive: A closer look at Guerlain's new non-profit NFT collection

By Sarah Parsons | Published: 2-Nov-2021
Marketing

LVMH's luxury French beauty brand is latest cosmetics player to experiment with the digital works of art

You need to be a subscriber to read this article.
Click here to find out more.

Guerlain, the French luxury beauty brand, has entered the world of non-fungible tokens (NFT).

As part of its annual exhibition in partnership with International Contemporary Art Fair, the LVMH-owned brand has unveiled four digital art pieces for auction with

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Louis Vuitton Moet Hennessy
See more

You may also like

Colour Cosmetics

Rihanna’s Fenty Beauty debuts first gamer-inspired make-up collection

Read more
The entrepreneur has created an exclusive range in collaboration with Netflix’s Arcane, a television show based on Riot Games’ League of Legends video game

Trending Articles

  1. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  2. Chase Stokes and Lili Reinhart star in Armani beauty documentary The documentary was directed by French director and journalist Loïc Prigent and also features actors Beatrice Vendramin, Camila Mendes, Chris Briney and Clara Galle
  3. Tati Westbrook announces Tati Beauty relaunch after four-year legal battle settled The make-up influencer was sued by former business partner Clark Swanson over supplement brand Halo Beauty in 2024
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    L’Oréal updates 100,000 Years of Beauty book to mark its 115th anniversary The beauty giant has reissued its collective works, which explores the diversity of beauty standards over time, 15 years after its original release
  5. Rihanna’s Fenty Beauty debuts first gamer-inspired make-up collection The entrepreneur has created an exclusive range in collaboration with Netflix’s Arcane, a television show based on Riot Games’ League of Legends video game

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Colour Cosmetics

Rihanna’s Fenty Beauty debuts first gamer-inspired make-up collection

The entrepreneur has created an exclusive range in collaboration with Netflix’s Arcane, a television show based on Riot Games’ League of Legends video game
Fragrance

Loewe taps Jamie Dornan and Sophie Wilde for new perfume campaign

Photographer David Sims directs the luxury house’s new film, which sees the actors promoting its fragrances and candles
Finance

LVMH races into ten-year global partnership deal with Formula 1

The beauty and fashion giant’s collaboration with the international racing sport will begin in 2025 and deliver ‘unparalleled experiences’
Fragrance

Update: Dior releases its J’adore campaign film starring Rihanna

The singer’s debut as the new face of Dior’s J’adore is complete with the unveiling of the official campaign film, shot at France’s Palace of Versailles
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Hair care may be the saving grace for celebrity-founded brands

With A-listers Beyoncé, Blake Lively and Rihanna breaking into hair care this year to mixed reviews, Cosmetics Business explores whether these lines can thrive
You need to be a subscriber to read this article.
Click here to find out more.
Finance

France election: L'Oréal and LVMH hit by surprise hard-left win

Share prices of the French beauty conglomerates tumbled to the lowest of 2024
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Lookfantastic follows Sephora into the UK’s thriving Northern beauty hub

Lookfantastic’s first physical store forms part of a wider movement of beauty retailers investing outside the UK capital and in northern England
Subscribe now